LEAH FURMAN

Copywriter, Editor, Author, All-Around Word Guru

New York, NY

YOU DON'T NEED MORE WORDS.
YOUR WORDS NEED MORE IMPACT.

Crafting content that converts. More than a decade of elevating brand voice and storytelling for:
• Dior
• Chanel
• L'Oreal
• Bobbi Brown
• Vince Camuto
• Avon
• Eloquii
• Redken
• shu uemura
• Mela & Kera
• Matrix
• Biolage
• Better Not Younger
• Deva Curl
• SGX NYC

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Selected work

DIGITAL/E-COMMERCE

Created all voice over copy
SUBJECT LINE: How cool are these studded styles?
PREVIEW TEXT: this backpack = everything
SUBJECT LINE: Meet your new shoe crush...
PREVIEW TEXT: A little laid-back. A little dressed-up. A lot right-now.
SUBJECT LINE: What to wear to brunch, solved
PREVIEW TEXT: Step 1, this suede moto boot...
Brought an edgier, more relevant voice to this line of CBD supplements to appeal to younger consumers.
Brought an edgier, more relevant voice to this line of CBD supplements to appeal to younger consumers.
Brought an edgier, more relevant voice to this line of CBD supplements to appeal to younger consumers.
SUBJECT LINE: Get the long, lean look.
PREVIEW TEXT: No lunges required.
SUBJECT LINE: Your new go-to summer top
PREVIEW TEXT: Work that shoulder, girl...
SUBJECT LINE: Getaway plans?
PREVIEW TEXT: On-point looks to up your off-duty game
SUBJECT LINE: What's sleek, chic and sexy all over?
PREVIEW TEXT: You - in this season's must-have bootie.
SUBJECT LINE: And just like that, you're autumn-ready
PREVIEW TEXT: Dear summer, it's been fun...
SUBJECT LINE: 6 boots we can't live without
PREVIEW TEXT: Sandals, take a seat
SUBJECT LINE: Our fave cool-girl booties...
PREVIEW TEXT: To wear sunup to sundown...or vice versa
SUBJECT LINE: This color + sun-kissed skin = Yassssss!
PREVIEW TEXT: Wow in white...
SUBJECT LINE: Louise et Cie's ultimate styling hack
PREVIEW TEXT: Dressing just got 10x easier!
SUBJECT LINE: Louise et Cie goes big on little luxuries
PREVIEW TEXT: and we want everything!
SUBJECT LINE: Louise et Cie’s takes on the tassel
PREVIEW TEXT: The playful accent is having a major fashion moment
SUBJECT LINE: Louise et Cie’s instant outfit-makers
PREVIEW TEXT: These finishing touches are everything…

SOCIAL

BEAUTY

Redken Brand Video 2020 - Voice Over and Supers
Concepted Bobbi Brown 2021 Holiday campaign.
Matrix - Brand Relaunch 2020
Better Not Younger: Script for brand launch video
YouTube and Instagram video ad for Better Not Younger Haircare https://www.instagram.com/p/B8KSR3fnB9C/?utm_sourc...
Teaser for the launch of CHANEL COCO MADEMOISELLE Eau de Parfum Intense
CHANEL email blast
CHANEL CHANCE Fragrance Landing Page
CHANEL CHANCE on chanel.com
Subject line: Our Holy-Grail Frizz Buster (FREE with purch!)
Walmart Premium Beauty Home Page
Walmart Premium Beauty Home Page
HOLIDAY BEAUTY
Holiday Beauty story
VALENTINE'S DAY SKINCARE STORY
Valentine's Skincare story
Valentine's Skincare story

FASHION

SUBJECT LINE: Tough leather + romantic florals = MFEO
PREVIEW TEXT: Made For Each Other...
ELOQUII SEPTEMBER 2018 PRINT CATALOG
The Fall Fashion catalog introduced the Signature Collection's take on the 70's trend.
"All about hue" : Summer fashion story

JEWELRY

For Avon's last fall jewelry campaign, I positioned our Jewelry Marketing Director as the trends expert forecasting the hottest looks of the season.
Avon Jewelry Relaunch
AVON Jewelry Relaunch
AVON Jewelry Relaunch
AVON Jewelry Relaunch
AVON Jewelry Relaunch
AVON Jewelry Relaunch
AVON Jewelry Relaunch
AVON Jewelry Relaunch

EXPERIENTIAL/VISUAL MERCHANDISING

Vogue coverage of event copy
Created all copy for the Miss Dior Pop-Up in NYC.
WWD Coverage of ELOQUII Soho Pop-Up in-store signage: "New York is ALWAYS a good idea."
CHANEL BOY•FRIEND event email invitation and social media announcement post
Wrote all copy for CHANEL BOY•FRIEND Watch event in NYC
CHANEL RETAIL: "ONLY HERE" animation headline for case featuring exclusive product
CHANEL BOY•FRIEND Event Menu
CHANEL Beauty House Event CRM and Sponsored Email Invite
PUT ON RED AND ATTACK at the CHANEL Beauty House: Paid Social Post
Eventbrite page for PUT ON RED AND ATTACK at the CHANEL Beauty House - an event to celebrate the launch of #welovecoco, the new CHANEL Beauty Instagram account.
Event banner.